SEM/SEO Services

What is an Internet Marketing/Branding?

Increasing brand value or process of improving the volume or quality of traffic/hits to a web site from top search engines like Google, Yahoo and MSN. It is also called as Search Engine Marketing.

How it is done?

Drushti helps you to increase sales/ leads for your business by leveraging successful internet marketing strategies on your website. Search Engine Marketing is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages.It makes the use of services like Search Engine Optimization, Pay Per Click Campaign Management Services, Social Media Marketing, Affiliate Management, E-mail Marketing, Blogging, SMS Campaign Management, Website Design / Development.

1. Search Engine Optimisation:- Highlights of Drushti’s SEO services include:
  • Website analysis.
  • Customized keyword analysis to define the best targeted keywords for your business.
  • Analysis of website competitors and choosing the targeted market niche for website positioning.
  • Creation of custom targeted keyword and description optimized META tags.
  • Starting building external link popularity structure and further recommendation for increasing link ranking.
  • Browser compatibility and Resolution Checking.
2. Pay Per Click Campaign Management:

PPC Campaign Management is done with top search engines like Google, Yahoo.

Management Services Include:
  • PPC Campaigns and Management.
  • Google Analytics Setup Consultation.
  • Account Setup.
  • Conversion Code Consultation.
  • Initial Call Setup.
  • Keyword Research & Bid Management.
  • Competitive Analysis.
  • Addwords.
  • Weekly Report.

It is also called as online reputation management (ORM) or Search Engine Reputation Management (SERM). Drushti’s Social media marketing describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

1.Social Media Networking:
  • Creating the profile with social media marketing tools for the client.
  • Publicizing products and services, news and events in general through Social Media Networking.
  • Social bookmaking, video and photo sharing websites.
  • Participating in discussion groups, and posting status updates on social networking profiles.
  • Article submission.
2. Blogging:

A blog is a type of website, usually maintained by an individual (It can be personal online diaries) with regular entries of commentary, description of events, or other material such as graphic, video, news on a particular subject. It helps for SEO in many ways.

  • General Link Building
  • Free Directory listing.
  • Paid Directory listing.
  • Article submission (dmoz, wikipedia etc.).
  • Press Release.
  • White Paper.
1. Affiliate Management:

Affiliate Marketing is an Internet-based marketing practice, in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing.

2. Add Networks:
3. Blogs:
4. SMS
Drushti SMS Benefits:
  • Unlimited Sender IDs.
  • 1 year Validity.
  • SMS in English & 15 other Indian Languages.
  • Send @ Speed of 1000 SMS per minute.
  • Fastest Personalised SMS.
  • Multiple Backup SMS Routes & Carrier Grade Infrastructure..
  • No false promises, what you see is what you get..
  • 8am to 8pm Telephone & Email TechSupport..
  • Weekly Report.

The email Campaign Management is done through the data which we have with us.

Drushti E-mail solution is a form of direct marketing which uses electronic mail as a source of communicating commercial or fundraising messages to an audience. In the broadest way, every e-mail sent to a potential or current customer could be considered e-mail marketing. The email Campaign Management is done through the data which we have with us.

How it is beneficial than other Marketing/ Advertising techniques.

Benefits:

  • You can reach to a large number of people in a more spontaneous way without paying large advertising fees.
  • The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
  • Social media complements other marketing strategies such as a paid advertising campaign.
  • You can build credibility by participating in relevant forums and responding to questions.
  • Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.

Difference between: Search Engine Marketing/Inbound Marketing and Outbound Marketing/Traditional Marketing.

Inbound Marketing Techniques

  • Search Engine Optimization.
  • Pay Per Click Campaign Management.
  • Social Media Marketing/Networking.
  • Link building.
  • Affiliate Management.
  • E-Mail Marketing.
  • SMS Campaign Management .
  • Blogging.
  • RSS.

Traditional Marketing Techniques

  • Telemarketing
  • Trade shows
  • Direct mail
  • Print ads
  • TV/radio ads

Differentiation on the basis of :

  • Internet Marketing is a Constant Source.
  • Internet Marketing is Cost Effective.
  • Internet Marketing is More Measurable.
  • Internet Marketing Is Better at Reaching Your Target Audience.
  • Internet Marketing Provides Better Word-of-Mouth.

SEO (Search Engine optimization) at Drushti, Pune

We at Drushti, a Pune based Company have got proven techniques and visible results that make us the preferred SEO(Search Engine optimization) partner for our clients.We have successfully improved search engine rankings for the existing sites and developed the new sites accordingly.

Our team of Expert SEO(Search Engine optimization) Consultants will help deliver your consistent results at affordable rates. Few of the many advantages of working with us :

  • Customized SEO services to suite your unique requirements.
  • The technique involoves
    • Analysis of the Website in terms of traffic,different search engine rankings for the keywords
    • Analysis & Selection of Important Keywords
    • Compettitve Analysis
    • On Page optimization
    • Link Building Process with reputed and keyword relevant sites.
    • Manual search engines submission, search engine registartion and submiision to web directories, article directories and many more…
    • Time to Time analysis and submission of reports to clients.
  • Ethical SEO Optimization Techniques.